Merry Creamery project seeks to innovate the Thai dessert market by introducing a line of sugar-free, mood-uplifting ice cream made from oat milk, enriched with ingredients known for mood-enhancing properties. This initiative aims to address the growing stress levels in Thai society, focusing on uplifting the mood among Generation X and Generation Y in Bangkok, thereby supporting a more livable community. Our approach includes market research and partnerships with Chulal Student Wellness and Lamoon Group for product development. The products are distributed through online platforms and onsite at The EmQuartier and Central World, supported by a strategic social media campaign on Instagram to enhance brand awareness and drive sales.

The project results in selling 1,300 cups and 100 box sets over 18 days, achieving significant brand visibility and customer satisfaction. Instagram insights also showed a notable increase in followers and engagement, with 221 new organic followers and extensive user interaction, including 512 shares and 170 tagged reviews in stories, highlighting the effectiveness of our marketing approach and the positive impact on the community's mood and happiness.