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Brand Communication Campaign / Strategy

Aquacycle: Driving Towards Carbon Neutrality with REC

Project Advisor : Associate Professor Dr. Smith Boonchutima

Thailand is a country dealing with huge amounts of plastic pollution. A main contributing factor to this cause is lifestyle. Our project’s goal is to transform Thai people’s way of life into where they are more concerned about their habits which affect the environment. The aim is to spread awareness and change people’s habits about handling their plastic waste within Chulalongkorn University.


Introduction or background: Briefly introduce the topic and purpose of the report.
In response to Thailand's increasing plastic waste crisis, particularly concerning plastic bottles, our project "Aquacycle: Driving Towards Carbon Neutrality with REC" aims to implement meaningful change. As Communication Management Students, we're bringing our expertise to address this issue. Through strategic communication methods encompassing PR/Marketing, Computer Application in Communication Work, Social Psychology, and Environmental Studies, we seek to raise awareness about carbon neutrality and advocate for plastic bottle recycling among the Chulalongkorn personnel. By engaging with the community and leveraging our collective skills, we endeavor not only to mitigate environmental concerns but also to enhance overall quality of life in our communities, aligning with this year's theme of fostering livable communities through sustainable behavioral change.

Methods: Describe the methods or approach used in the report.
In order to achieve the goals we desired, various methods are used in order to attain the best results possible. This includes using Photoshop to design infographics that includes a QR code for people to add REC’s Line OA. Moreover, create Google Forms for participants in the first marathon(CU Intania Run) to get a chance in winning an Apple Watch, while the second marathon(Chula 107 Run) has no incentives involved and people who do the forms win no prize. Lastly, we cooperated with other event staff such as MC and Chula Green Mentors to help promote and spread awareness about plastic pollution and programs which our group is doing.

Results: Summarize the main findings or outcomes of the report.
As for the results; for the CU Intania Run, there were 1667 people who added Line OA and 121 participants who engaged in the Recycle for Apple Watch event. Whereas, for the Chula 107 Run where we focus on participants’ moral ground resulting in only 21 respondents.

Conclusions: Provide a brief summary of the conclusions drawn from the findings.
Through our observation, we figured that although there's a poster, people often understand and act on the task more when they are told face-to-face. Furthermore, it’s more persuasive if the event is focused on environmental concerns and sustainable living. The number of participants in the recycling activity of CU Intania Run are dramatically more than the number of participants in the recycling activity of Chula 107 Run.

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Akkarawin Kongudom


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Natchata Krittijirawich


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Nattanyaporn Prindawattanasiri


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