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Experience/ Event / Exhibition

Neighbordudes : Market

Project Advisor : Assoc. Prof. Dr. Pavel Slutsky

The NeighborDudes Market project intends to encourage a vibrant initiative to bring genuine recognition and pleasant emotions to the Talat Noi district. The project's objectives are to celebrate Talat Noi's rich cultural heritage, strengthen community ties, and empower local businesses through the execution of the market event. By providing a venue where a local market showcases the wide range of goods and delectable foods that really capture the essence of Talat Noi.

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ABOUT PROJECT

The NeighborDudes Market, an event that happened at The Warehouse Talat Noi on April 20–21, 2024, is a community-based project in Talat Noi which promotes the locals, generates economic growth, and strengthens the sense of community. This market event provides a platform for vendors to showcase their products, attract new customers, and generate income, contributing to the overall financial well-being of Talat Noi merchants. The project promotes a social connection by bringing people together over shared experiences. The market event, with its diverse offerings and engaging activities, encourages interaction, relationship, and collaboration among residents, visitors, and businesses. This reinforces social bonds and fosters a more inclusive environment. The concentration on engaging a larger audience, particularly Thai teenagers to shops with decades of history, creates inclusivity and ensures that the project's benefits are available to all members of the community. By breaking down barriers and encouraging participation, the NeighborDudes project helps to make Talat Noi more welcoming and accessible.

A diverse selection of vendors was curated to represent the unique character of Talat Noi. This included established shops, emerging entrepreneurs, local artisans, food vendors, and businesses offering unique products and services. Our selection process is to prioritize merchants who are physically located within the Talat Noi market. This strengthens the event's connection to the local community and showcases the existing businesses within the market and also alignment with project objectives, and representation of Talat Noi's cultural heritage. Additionally, the project offered support for vendors by providing a dedicated space and accompanied staff to showcase and sell their products, even if they are not able to host their own shop.

We also utilize comprehensive marketing strategy to reach the target audience and promote our market effectively. This involved a combination of online and offline channels, including social media marketing, influencer partnerships, and local media partnership outreach. We leverage the power of social media, including Instagram and Facebook, to build excitement for our market events, showcase our vendors, and highlight the unique values embodied by the Talat Noi community.

In summary, the NeighborDudes Market project significantly contributes to the development of a livable community in Talat Noi through the promotion of economic activity, social integration, cultural preservation, and inclusivity. Through its emphasis on these fundamental elements, our project encourages an uplifting and sentimental ambiance for the residents and visitors of Talat Noi.

SUBMITTED BY
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Tharathip Suthicharoen

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Thanutchaya Tresirikasem

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Sarannuch Choktrirasawwat_6348069828.png
Patiparn Saichuea

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Chutikarn Promjak

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