Brand Communication Campaign / Strategy
Re-Shirt
Project Advisor : Dr. Ser Shaw Hong
The Re-Shirt exhibition was held on the 6th-7th of April 2024, located at Art4C Art Center near the
Samyarn Mitrtown shopping mall. This project aims to raise awareness regarding the fast-fashion trend
which is rapidly spreading across the globe. We introduced the new redesign and interpretation from a
second hand T-shirt that we collected from our classmates in order to demonstrate that something that
people considered as a waste, we can create a new creativity and interpretation.
ABOUT PROJECT
The Re-Shirt project, which took place April 6–7, 2024, at the Art4C Art Centre, offered a creative
strategy for addressing the negative impacts of fast fashion. The initiative, which emphasized
awareness-raising, featured the conversion of used T-shirts obtained from students into artistic creations.
The show emphasized the possibilities for sustainable fashion practices while challenging the way that
waste is seen through reinterpretation and creativity. Through showcasing the style and creativity of
upcycling, Re-Shirt provided a strong case for reconsidering consumer behaviours and adopting more
environmentally friendly substitutes.
SUBMITTED BY
Jakkpat Nuklin
6348008528
Pradchaya Supavirachbancha
6348041128
Purinwat Lohsiri
6348046328
Yuxuan Wang
6348060028