The ongoing COVID-19 has drastically impacted the situation of restaurants at universities’ canteen around Thailand as a result of the switch to online classes. Without the students and staff, sales of these restaurants have dropped dramatically. 

Heartful Organization is a non-profit organization, which aims to help the small business community. Thus, we created the YUM YUM project as a marketing communication campaign to help out food sellers at university canteens across Thailand. We started helping Chulalongkorn University’s canteens with the CU YUM YUM.