BRAND COMMUNICATION
Campaign,
STRATEGY
01
Aquacycle
Aquacycle: Driving Towards Carbon Neutrality with REC
Thailand is a country dealing with huge amounts of plastic pollution. A main contributing factor to this cause is lifestyle. Our project’s goal is to transform Thai people’s way of life into where they are more concerned about their habits which affect the environment. The aim is to spread awareness and change people’s habits about handling their plastic waste within Chulalongkorn University.
03
NIMBY TH
NIMBY Stands for Not In My BackYard. With the vision to “Speak, Solve, and Evolve, A Better Life for All,” NIMBY is a witty, sassy, storytelling cartoon designed to address the harsh reality we want to keep out of our backyard. The launch focuses on environmental concern of sea level rise, highlighted through the risks of “2050 Bangkok City Submerged”
04
Re-Shirt
The Re-Shirt exhibition was held on the 6th-7th of April 2024, located at Art4C Art Center near the Samyarn Mitrtown shopping mall. This project aims to raise awareness regarding the fast-fashion trend which is rapidly spreading across the globe. We introduced the new redesign and interpretation from a second hand T-shirt that we collected from our classmates in order to demonstrate that something that people considered as a waste, we can create a new creativity and interpretation.
05
SARTSAN: Thai Arts and Crafts / Campaign name : SARTSAN Palette of Thai Craft
SARTSAN: Thai Arts and Crafts is a community-driven project aimed at preserving Thai cultural heritage and empowering local communities. It was born from a desire to shed light on forgotten traditions and engage people in the intricacies of Thai arts and crafts, starting with the discovery of a previously unknown Thai dessert. By offering workshops and interactive experiences, SARTSAN provides a platform for individuals of all ages and backgrounds to immerse themselves in the richness of Thai cultural heritage in a contemporary context, challenging the perception of traditional crafts as old and solemn. The project seeks to not only celebrate these crafts but also to foster curiosity, appreciation, and ownership among participants while elevating Thai arts and crafts as symbols of cultural identity on the global stage, ultimately contributing to a more vibrant, inclusive, and culturally rich society.