The new landmark of Bangkok, Benjakitti Park Phase 2 and 3, has a major littering problem. Our team’s observation and interview with its senior botanist, Mr.Thongchai Srepunpong, revealed that fact. Therefore, our team helped mitigate this problem by encouraging social responsibility in accordance with this year’s theme.
CU Yum Yum by Heartful Organization
To help Chulalongkorn University's canteens to recover from the COVID-19 pandemic that has led to a significant sales drop, CU YUM YUM is a
6-month-long marketing communication campaign under the YUM YUM campaign that aims to help suffering canteens in institutions across Thailand.